AT&T's direct fulfillment deal for iPhone

My wife's iPhone came in this week (Tuesday, infact). We picked it up last nite. I had ordered it from the closest AT&T Store 2 saturday's ago.

The direct fulfillment process was great. No long lines. No BS. When the phone shipped, I received an email notice. When it arrived at the store, they emailed me. We went it with her (now old) sprint phone. The guy ported the number. Tried to sell us accessories. And we were on our way home.

The next time we upgrade iPhones, I'm doing it w/ the fulfillment process. No lines, no bullshit.

So far she seems quite happy with it. Now she wants her own iTunes account, Jotta account, etc.